Lexie Hearing has launched a premium, DTC hearing aid in the US market. With a mission to create affordable, accessible hearing care solutions for people with hearing loss, the Lexie Hearing business model slashes 80% off traditional hearing aid prices. It does so without compromising on quality or sought-after features, by using smart technology developed in the United States, Consumers can now conveniently purchase hearing aids online, complete a hearing check using an app, customize them from the comfort of their homes and connect with hearing experts on-demand.  

Lexie Lumen hearing aid

When asked about the Lexie Lumen and what makes the DTC hearing aid unique, CEO, Nic Klopper said, “The Lexie Hearing offering revolutionizes access to affordable hearing care in the US. We are introducing novel concepts like Lexie Rewards, personalized sound, and access to professional care, all at a fraction of traditional costs. Our mission is to offer our customers a fresh new take on hearing care”

Cutting-edge digital technology

Lexie Hearing leverages cutting-edge digital technology to bring customers convenient access to hearing care and a great customer-focused experience with high-quality hearing aids. An invaluable resource, the Lexie App, helps customers take control of their hearing experience. Once the hearing aids have been delivered to them, customers can use the App to take a hearing check and program their hearing aids according to their unique hearing profile. By following easy step-by-step instructions the hearing aids can be personalized and if at any point the customer needs help they have access to product and hearing experts via video or voice call in the Lexie App. This feature forms part of the 2-year Lexie Care promise that includes advanced support during the first 45 days, self-guided troubleshooting videos and tutorials,